Tag: printing
SmartPrint On The Importance Of Branded Materials To Businesses.
There’s a lot of competition in the business world for attention and growth. Branded materials or merchandise has therefore gained prominence in marketing strategies. These materials are a way to increase your reach and brand-related visual identity. The Importance of branded merchandise to businesses cannot be overstated. At their very core, they are a great marketing and publicity tools, but what more do they have to offer?
What Is Branded Merchandise?
Branded merchandise is any product that has a logo or insignia of a company printed on it with an intent to promote the brand and create brand awareness. Companies and corporate bodies use visual elements of their brands to create branded merchandise. The strategically branded products such as t-shirts, face caps, hoodies, tote bags, drinkware, etc for promotions.
These promotions generally involve gifting these items or selling them at discount prices at events or in stores. Nevertheless, it is important to note that these items are not part of the brands main business. They are purely to create brand awareness.
Importance of Branded Merchandise to Businesses
These are some of the importance of branded merchandise to your brand and business.
1. It Introduces Your Business (Builds Brand Identity).
One of the major advantages that branded merchandise gives is its visibility and ability to introduce businesses. It performs all the functions of a business card and more.
Likewise, they are a means of telling people what your brand does at a glimpse especially if they’re unfamiliar with your brand. Handing out these items for free or at a discount price is a great promotional strategy to introduce a brand. It is especially effective for start-ups looking to gain ground and create awareness in a saturated market.
To make such items more effective, add contact details of your company and your website. Also include clear details of your services and/or products.
2. Ensures and Increases Brand Awareness and Recognition.
A rule of thumb when creating branded products is to create items for daily use such as T-shirts, pens, or flash drives. Customers are more likely to use these products daily and see your brand message and logo.
This way, people are prone to recognize your brand even if you’re a small business.
3. Builds Customer Loyalty and A Strong Customer Base.
Statistics show that business that uses branded merchandise or promo products strategically have a higher chance of winning customers’ loyalty. Also, these customers are likely to patronize your brand in the future.
In addition, another survey shows that one-third of consumers will patronize a brand they’ve never heard of before if the company gives free merchandise as gifts.
All these statistics go to show that branded merchandise is an important part of your marketing. But keep in mind that these merchandises must be of the highest quality as customers are bound to judge your brand based on their quality.
4. Branded Merchandise Reduces Advertisement Costs for Your Businesses.
Small business and businesses on a budget can comfortably take advantage of the numerous kinds of branded merchandise for brand awareness. They are inexpensive to make with digital printing and they can be tailored to fit even the “tightest” budgets.
Overall, it is a great alternative to traditional advertising, and it is more effective when done right.
5. Branded Merchandise Can Boost Direct Sales.
When a brand uses great marketing tactics, branded merchandise can boost sales to a great extent. These branded items not only encourage impulsive purchases but also cross-selling and upselling. Cross-selling is the sales of products that go well with products from other departments. For instance, Deodorants and Shaving razors can be paired with branded T-shirts.
In conclusion, branded products offer so much and are very important especially to start-ups and companies. We at SmartPrint offer sweet deals on premium branded merchandise, made with the best digital printing practices and materials. To get your branded merchandise today, visit www.smartprint.ng and get a quote.
Why Settle When You Can Enjoy These Benefits Of Using A Professional Printing Company?
If you’re considering making any or all of the prints your business needs in house, Stop! Abort mission! At least don’t do it until you know of all the amazing benefits that come with using a professional printing company.
Building and maintaining a brand name takes a lot of work and effort and it could all go south because of a batch of poorly printed media. These include brochures, business cards, flyers and posters. Print marketing is so effective, but the slightest mistakes can ruin all your well-laid plans and strategies. Your brand requires and deserves printed representation that looks and feels professional.
Professional printing services offer superior value compared to in-office printing. However, if you’re still not convinced, then check out some of the reasons your business needs a professional printing company.
Advantages of Using a Professional Printing Company
· Professional Printing Companies Offer A Wide Range of Services and Options
Aside from a wider range of paper stock and printing options, using the services of a professional printing company comes with more options. Firstly, you can get direct access to their professional, experienced graphics team at no extra cost. They would offer insight into the design of your required media. In addition, they can revamp your original designs, or even create a whole new design entirely that better represents your brand. As a result, you can be assured of flawless designs and results that actually represent you and your brand.
In addition, Printing companies often have branding experts who you can consult with. This gives your print marketing strategy an advantage that desktop printing just doesn’t offer.
· Reduced Company Expenses
Now we have your attention. While it might seem like a great idea to use an in-house job, it is not. You would spend considerably less on engaging professional services from the start than you will to correct desktop jobs. Similarly, after you do not get the required results from your first or 20th attempt, you’d still need to call the professionals. This would further increase the cost compared to what you would have spent on professional printing services alone.
Finally, most print companies offer customer discounts and loyalty points. Also, they might have offers that you can cash in on. All of these would definitely lead to spending that is on (or even below) the budget.
· Professional finishes that only they can offer
Choosing professionals gives you the guarantee of quality finishes for your printing job. There’s a wide range of options to choose from and professionals can advise you on the best finish that suits your brand and the media you require.
For instance, glossy magazine finishes, matte brochures and business card and much more.
· Professional printing companies are more efficient
They are time, effort, and cost-efficient. Given that these companies wish to build a profitable working relationship with businesses that require prints, they would do their best to deliver only the best services. High-quality prints that arrive on schedule and do not require corrections are just some examples of just how efficient professional printing companies are.
Smartprint offers all of these advantages and more. As a professional digital printing company, we are the package deal that includes graphic designers, branding and marketing experts, and a dispatch team. We also have packages and discounts that are budget-friendly and can be tailored to suit your pocket size. All of these contribute to the excellent service clients receive at Smartprint.
So don’t start the office printer yet, visit our website and follow us across all social media platforms to enjoy all of these benefits of using a professional printing company and more.
Top Five Types of Print Media Every Business Must Have
One of the benefits of digital printing to businesses is that it helps branding and marketing. Print media can easily be created and used for quick encounters and promotions. A business should always be ready to cash in on a networking opportunity or moments that provide the chance to create a good impression. In whatever way you choose to distribute your print marketing, it is imperative to project your brand image. One of the best ways to do this is handing out high-quality, professional printed materials that clearly has your brand message and contact information. There are some types of print media every business should have handy for this.
As a business owner, your company to stand out by paying attention to the fine details and in this age of media fatigue, investing in quality prints is as effective as digital marketing strategies.
5 Print Media Businesses Should Invest In.
1. Business Cards
This is not number one for no reason, it is the staple of print media marketing. Business cards are very useful for brand promotion and communication. The power and information that little square or rectangle card can hold id just amazing. Details like your business logo, name, address, social media links, websites and much more.
Secondly, a business card often creates the first impression of your business to clients and customers. Having a business card is holding the ultimate networking tool in your pocket. No matter where your cards end up, it creates awareness and spreads the word about your business.
Finally, with the knowledge of the power business cards hold, it is important to pay attention to all the details. Choose from a wide range of options such as paper type, thickness, and other finishing options.
2. Brochures
Handing out quality, well-designed brochures to customers would always be a winning move. A brochure contains detailed listings of your offers and services with pleasing aesthetics. Therefore, digital printing is the ideal option for creating brochures. Just like business cards, brochures are a great networking and marketing tool.
Moreover, brochures can be read over and over, passed to friends or family who could become potential clients. The possibilities are almost endless with brochures, especially when they scream quality from the get-go. In addition, unlike emails and messages that can be ignored or spammed, brochures are a constant physical reminder of your brand.
While digital marketing is very effective, you might be shooting yourself in the foot by limiting yourself to its resources. Printed brochures are not limited by internet access and algorithms. Remember, it is easier to offer someone your printed brochure than it is to convince them to visit your website.
3. Posters
Posters are a great way to create public awareness about your business, brand and offers. They are a timeless marketing media that is not about to go out of fashion. This is because a well designed and printed poster strategically places would attract the attention of almost anyone. The more people see your posters, the more your brand message registers, this, in turn, can lead to massive sales and conversions.
Also, posters are size and shape flexible making it easy to put them up in a lot of locations without compromising quality, visibility, or visual impact.
4. Flyers
Flyers are a versatile and easy way to quickly share information about your company, discounts, and special offers. They can be distributed in different forms and they are easy to share and read. What’s more, you can get professional, quality prints at an affordable price.
Flyers can also be used to target your chosen audience. However, this is entirely dependent upon your distribution channels. Finally, and perhaps the best part, flyers can be used to judge the success of o marketing campaign. Including QR codes or promotional codes is one-way brands have cashed in on this.
5. Banners
Who doesn’t love a good banner? They are an inexpensive yet effective print marketing tool. Similarly, they are durable and can be used over and over. Banners can contain details of your company and are especially useful when sponsoring or hosting events.
In conclusion, businesses looking to capitalize on print marketing need to invest in these five types of print media. It is an effective marketing strategy that can be employed even on a budget.
These types of print media are awesome ways to put your brand out there and since success is measurable, you can expect returns on investments. Moreover, it is timeless, and it makes your brand memorable.
With all of these advantages, would you not rather begin your print marketing strategy with getting high-end prints? Would you not rather benefit from experts skilled in both print and digital marketing? Reach out to us at Smartprint or across all social media platforms to get all of these and more.
Look Out For These Characteristics of High-Quality Prints
Now that you know what digital printing is, you are one step closer to getting your printed material. But before you go ahead and send your project to the printers, you need to know what to expect. Characteristics that are unique to high-quality prints that should you find missing is the first step to a disaster.
The characteristics of prints that make them high-end are dependent mostly upon the media and application of the prints. For instance, there are different standard to measure prints on paper, fabric, and plastic. In addition, there are even more standards for printing on fabric that completely depend on what you are printing on Shirts, tote bags, towels etc
These can easily get very confusing as digital printing makes it possible to print on a wide range of media. To make this easier, we have compiled the general characteristics of high-quality prints irrespective of the media and application. These qualities are uniform and can be used as a benchmark for all kinds of prints.
Characteristics of High-Quality Prints
1. Legibility
This cannot be over emphasized. What is the use of prints that are illegible? Legibility is the first quality to look out for. In what ever media and application you choose, all characters must look accurate with uniform color, density, and no flaws.
Flaws to look out for are bleeding color, poor contrast, blurry prints, streaks and bands of colour, and low-density letters and images.
2. Uniform shape
Certain prints are intended for specific purposes such as Identity cards, debit and payment slips, gift cards etc. These printouts must have uniform shapes and sizes as they must conform to set standards.
Similarly, printouts like fliers usually done in bulk should all have equal shapes irrespective of the amount.
However, with Smartprint, you do not have to worry about getting quality. It is our commitment to produce only high-quality prints as we believe in quality above all. We are top of our game and use only original inks, printers and machines in producing prints for our clients. This ensures that your prints are not only high-quality, but they are professional looking as well.
So why not choose a company invested in giving you the quality you deserve? Visit our website to join the growing list of our satisfied customers and clients.
