Tag: branding
Is Your Business Suffering From These Effects of Bad Branding?
The truth is bad branding has a lot of negative effects that may be the reason your business isn’t recording a lot of conversions. It can create a bad business persona and negatively affect the customer’s experience.
Also, bad branding designs can be used to interpret the quality of your service. Why? Because branding is the digital and physical expression of your brand’s personality, values, and lots more. It is therefore important to have the best branding your money can buy as it is a vital component to the success of any brand.
Bad branding designs can especially be detrimental to a brand. It creates a substandard aura around a brand that almost no one would want to associate with.
Examples of Bad Branding
· A poorly designed logo
A logo that doesn’t immediately sell your brand can hurt your business. Logos should be a clear, concise representation of your brand. It should be the first thing a customer thinks of when they see your brand or business name.
Poorly designed logos are a gross misrepresentation of your brand’s mission. Overall, a bad logo is bad for business.
· Poor graphics and prints
Prints and graphics are the major mediums for print and digital marketing. They are used in creating awareness, drive sales, and boost customer loyalty and satisfaction. All these functions are why the graphics and prints your brand puts out should be a good representation of your brand.
All print marketing media must have all the characteristics of high-quality prints and your graphic designs must be professional too.
· Inconsistency and Dishonesty
There are a lot of companies that capitalize on inconsistencies to market their brands. These inconsistencies include click-baiting, dummy discounts and deals, fabricating user-generated contents and much more. While it might seem like a good idea, in the long run, it affects your brand image negatively. Especially when customers start to associate your brand with dishonesty.
· Ignoring social media
Customers yearn for businesses that have responsive social media communities. Your followers across various social media platforms expect engaging content in addition to your ads and campaigns. Not responding to emails, Direct messages or leaving questions unanswered in your comments or reply section is a major turn off.
Similarly, the wrong tone on social media can cause customers to leave. Studies show that the most successful brands have the “human” online presence.
What Are the Effects of Bad Branding?
These are some effects of bad branding:
1. Bad branding reduces trust.
Businesses are built on trust on an emotional level. When your branding is poor, you start to slowly lose this trust and with the trust, goes the customers.
2. Bad branding leads to a negative perception of the quality of your services and products.
Inconsistent branding as mentioned earlier can cause potential customers to associate your brand with low quality. For instance, imagine seeing two cans of dog food on the shelf at the supermarket- one with a clear, well-printed label and the other with a blurry, smudged label. Which would you rather pick?
The one with the professional label of course! Customers judge brands first by what they see.
“Bad branding is like wearing a rumpled, ill-fitted suit. It doesn’t mean you are a bad person, but it might give the wrong impression.”
Smart Print
3. It makes your brand seem uncaring, careless, and robotic.
Poor branding just doesn’t affect how your customers look at you, it also affects how they feel about your brand. You must create a responsive community where customer opinions and queries are genuinely investigated, responded to, and appreciated.
Customers should be able to relate to your online and offline presence. These days, the more human and profession you are online, the easier it is to gain more profitable leads.
Branding goes beyond your business logo, it is the bulk of everything your brand uses to relate with clients and customers. This includes your tone, language, graphics, fonts, etc. Successful businesses have learnt that great business branding an important step towards a successful brand.
We at Smart Print have made business branding as easy as a walk in the park with our team of branding experts, professional graphic designers, expert digital printers, and digital marketers. Visit our website to get the best business branding and digital printing deals.
Remember, it is easier and less expensive to get good business branding than it is to fix the effects of bad branding.
Look Your Best With These Types Of Plastic Card Finishes
Smartprint offers a wide range of finishes for plastic cards. These types of finishes have several uses and serve different purposes. Want to know which print finishing is best for you or your brand? Then stick with us as we explain the different types of plastic card finishes and their uses.
What is Print Finishing?
This is the refining process of printed products. Print finishing employs the use of special paints, foils, or varnishes to create visually aesthetic and/or functional designs. Similarly, the type of finishing employed can appeal to other senses as well such as touch and smell. Finally, print finishing ensures durability and security against counterfeiting.
Types of Plastic Card Print Finishes
1. Fragranced Cards
Imagine a card that smells like your favourite ice cream flavour. Fragrance cards are easily an effective way to appeal to your customers. The fragranced varnishes can be customized to suit your taste and brand identity. In addition, the best part about fragranced cards is how they appeal to three important senses- touch, sight, and smell.
They are used to build a positive brand image and strengthen brand identity. Above all, they also influence customer decisions and boost sales.
2. Special Colour finishing
Special colours include- Gold, silver and fluorescent colours. These colours can be used to make your business cards look more regal, elegant, and unique. They can be combined to fit into your business branding profile and did we mention that they look amazing?
Likewise, these special colours also come with an added advantage, fluorescent colours and silver are only recognizable with black light. This is an effective anti-counterfeiting and security measure.
3. Embossed stamps
High quality embossed stamps work great against counterfeiting and they are a great upgrade from regular stamps. The embossed designs are often very difficult to copy. Also, embossed cards look official and are taken more seriously. You can decide on whatever colour you wish your designs to come in. These include gold, silver, black, white etc.
4. Hot Foil Stamping
This creates shiny and hologram effects on cards. Most holograms can be customed to suit your taste, it could be a logo, safety sign or an image. This finishing is best for Invites only event passes as it is very difficult to duplicate your chosen hologram.
5. Personalized Watermarks
Unique cards, secure IDs and Company business cards are some of the cards this finish work best on. These personalized watermarks are integrated into the plastic card making it impossible to counterfeit or copy.
6. Smart edge
Smart edging is a new type of plastic card finish that highlights the edge of your card with any colour. Digital printing has made it possible to choose as many colours as you want, thus, you can choose one specific colour or a combination of colours. Smart edge finish is a great finish for gift cards and business cards. Similarly, they can be used to produce Identity cards and passes. Just imagine how amazing a matte black event card with gold edging would look!
7. UV- Varnish
Ever wondered how some cards have a 3D effect? This is the finish for it. UV varnish creates brilliant colours and 3D effects on cards. This kind of finish works best for matte base cards.
In addition to aesthetics, UV varnish is perfect for brands that wish to stand out and it works great for branding.
8. Metallic Effects
Finally, this is one of our favourites at Smartprint. The metallic effect can be made to look like any metal with the combination of metal pigments in inks. This glittery finish adds another layer of visual appeal to your cards making them almost impossible to ignore.
You can combine or use separate finishes to achieve whatever results you require. However, it is best to speak with a branding expert before settling on a particular finish or a combination. This would ensure that you get the best out of your efforts and the cards do not affect your branding.
In conclusion, Smartprint is here to guide you through your journey to picking the right print finishing for your business. Also, our team of graphic designers and branding experts are only one call away. To get any of these types of plastic card finishes visit www.smartprint.ng or send us a message on any of our social media accounts across all platforms.
Meanwhile, check out these amazing benefits of digital printing.
Look Out For These Characteristics of High-Quality Prints
Now that you know what digital printing is, you are one step closer to getting your printed material. But before you go ahead and send your project to the printers, you need to know what to expect. Characteristics that are unique to high-quality prints that should you find missing is the first step to a disaster.
The characteristics of prints that make them high-end are dependent mostly upon the media and application of the prints. For instance, there are different standard to measure prints on paper, fabric, and plastic. In addition, there are even more standards for printing on fabric that completely depend on what you are printing on Shirts, tote bags, towels etc
These can easily get very confusing as digital printing makes it possible to print on a wide range of media. To make this easier, we have compiled the general characteristics of high-quality prints irrespective of the media and application. These qualities are uniform and can be used as a benchmark for all kinds of prints.
Characteristics of High-Quality Prints
1. Legibility
This cannot be over emphasized. What is the use of prints that are illegible? Legibility is the first quality to look out for. In what ever media and application you choose, all characters must look accurate with uniform color, density, and no flaws.
Flaws to look out for are bleeding color, poor contrast, blurry prints, streaks and bands of colour, and low-density letters and images.
2. Uniform shape
Certain prints are intended for specific purposes such as Identity cards, debit and payment slips, gift cards etc. These printouts must have uniform shapes and sizes as they must conform to set standards.
Similarly, printouts like fliers usually done in bulk should all have equal shapes irrespective of the amount.
However, with Smartprint, you do not have to worry about getting quality. It is our commitment to produce only high-quality prints as we believe in quality above all. We are top of our game and use only original inks, printers and machines in producing prints for our clients. This ensures that your prints are not only high-quality, but they are professional looking as well.
So why not choose a company invested in giving you the quality you deserve? Visit our website to join the growing list of our satisfied customers and clients.
What is Digital Printing? And Its amazing Advantages
Digital printing is the process of printing digital-based images directly onto different media. In this form of printing, files such as PDFs and DOC files can be sent to a printing press to be printed on your chosen material. These may include fabric, paper, canvas etc. Unlike traditional printing, there is no need for a printing plate.
Difference between Traditional Printing and Digital Printing
With the advancement of technology, traditional printing methods are quickly becoming obscure. This is due to the clear advantage digital printing has over it. Not only are digital prints clearer but they have an overall better quality and appeal. In addition, they are relatively easier to produce and take less time.
These are some of the clear distinctions between these two forms of printing:
- Traditional printing relies greatly upon physical designs therefore limiting its scope and applications. On the other hand, digital prints are created on laptops and PCs making digital printing less limited.
- Another major difference between these two is the output device they rely upon to produce prints. These output devices are responsible for the distinct difference in quality.
- Similarly, projects executed digitally can fit into a range of resolutions and sizes. This eliminates the issue of rigidity that comes with traditional printing methods.
- Traditional printing is restrictive and demands physical presence to get things done. Also, there was a limit to media that could be printed on with this form of printing. In contrast, digital printing can be completed online, and technology is constantly expanding the options.
Advantages
- Digital prints are of higher quality. They look and feel better, thus making them great business branding materials.
- It is cost-effective and can produce as much or as little prints as required without compromising quality.
- Finally, with technological advancement, digital printers, printing and prints can only get better.
At Smartprint, we produce high-quality digital prints with our world-class team and machinery. Visit our website to take advantage of our offers and services.
Welcome To Smartprint: The Digital Printing Revolutionary
Tired of getting poorly printed material that do not arrive on schedule? Exhausted with poor designs that do nothing for your branding? Or are you just seeking newer modern digital printing options? Then think Smartprint. Smartprint multimedia concepts limited is a subsidiary of Nuage. At Smartprint, our team is dedicated to providing only the best quality services. What makes us outstanding is our policy of ease, quality and convenience.
With offers tailored to fit every budget, we are quickly taking over every sphere of business branding and printing.
Smartprint Services Beyond Digital Printing
Beyond digital printing, we offer an even wider range of services. This is what sets us apart from our competition. These services include;
- Digital marketing
- Web and domain hosting
- Web development
- Graphics design
- Printing services with large and small scale options.
In addition, our website has over 1000 product designs to choose from. Similarly, you can chose to customize or upload your design. This unique feature puts us ahead of all others.
Why Choose Smartprint?
Choosing Smartprint is more than just a wise business decision, it is the wise business decision. Our products and services come at a budget friendly price with discounts and deals that make them even more accessible. Secondly, our team of graphics designers and web developers are world class making them the best for all your needs.
Also, we have brought a wide range of services to your door step, with our website you do not have to leave the safety and comfort of your homes and offices. In addition, our digital printing services span a range of media and options, thus, you can customize what every you need.
Another reason businesses love us is our swift delivery options that are affordable and timely. We know you might need to get things done quickly and we have made provisions for that.
Finally, our staff are well trained and attentive with 24/7 online and mobile support. We could go on and list all the reasons you should choose Smartprint but we want you to add to this list.
To enjoy our services, deals and discounts and for more information, visit our website and social media pages.
