Tag: Branded merchandise

There’s a lot of competition in the business world for attention and growth. Branded materials or merchandise has therefore gained prominence in marketing strategies. These materials are a way to increase your reach and brand-related visual identity. The Importance of branded merchandise to businesses cannot be overstated. At their very core, they are a great marketing and publicity tools, but what more do they have to offer?

What Is Branded Merchandise?

Branded merchandise is any product that has a logo or insignia of a company printed on it with an intent to promote the brand and create brand awareness. Companies and corporate bodies use visual elements of their brands to create branded merchandise. The strategically branded products such as t-shirts, face caps, hoodies, tote bags, drinkware, etc for promotions.

These promotions generally involve gifting these items or selling them at discount prices at events or in stores. Nevertheless, it is important to note that these items are not part of the brands main business. They are purely to create brand awareness.

Importance of Branded Merchandise to Businesses

These are some of the importance of branded merchandise to your brand and business.

1.      It Introduces Your Business (Builds Brand Identity).

One of the major advantages that branded merchandise gives is its visibility and ability to introduce businesses. It performs all the functions of a business card and more.

Likewise, they are a means of telling people what your brand does at a glimpse especially if they’re unfamiliar with your brand. Handing out these items for free or at a discount price is a great promotional strategy to introduce a brand. It is especially effective for start-ups looking to gain ground and create awareness in a saturated market.

To make such items more effective, add contact details of your company and your website. Also include clear details of your services and/or products.

2.      Ensures and Increases Brand Awareness and Recognition.

A rule of thumb when creating branded products is to create items for daily use such as T-shirts, pens, or flash drives. Customers are more likely to use these products daily and see your brand message and logo.

This way, people are prone to recognize your brand even if you’re a small business.

3.      Builds Customer Loyalty and A Strong Customer Base.

Statistics show that business that uses branded merchandise or promo products strategically have a higher chance of winning customers’ loyalty. Also, these customers are likely to patronize your brand in the future.

In addition, another survey shows that one-third of consumers will patronize a brand they’ve never heard of before if the company gives free merchandise as gifts.

All these statistics go to show that branded merchandise is an important part of your marketing. But keep in mind that these merchandises must be of the highest quality as customers are bound to judge your brand based on their quality.

4.      Branded Merchandise Reduces Advertisement Costs for Your Businesses.

Small business and businesses on a budget can comfortably take advantage of the numerous kinds of branded merchandise for brand awareness. They are inexpensive to make with digital printing and they can be tailored to fit even the “tightest” budgets.

 Overall, it is a great alternative to traditional advertising, and it is more effective when done right.

5.      Branded Merchandise Can Boost Direct Sales.

When a brand uses great marketing tactics, branded merchandise can boost sales to a great extent. These branded items not only encourage impulsive purchases but also cross-selling and upselling. Cross-selling is the sales of products that go well with products from other departments. For instance, Deodorants and Shaving razors can be paired with branded T-shirts.

In conclusion, branded products offer so much and are very important especially to start-ups and companies. We at SmartPrint offer sweet deals on premium branded merchandise, made with the best digital printing practices and materials. To get your branded merchandise today, visit www.smartprint.ng and get a quote.