Is Your Business Suffering From These Effects of Bad Branding?
The truth is bad branding has a lot of negative effects that may be the reason your business isn’t recording a lot of conversions. It can create a bad business persona and negatively affect the customer’s experience.
Also, bad branding designs can be used to interpret the quality of your service. Why? Because branding is the digital and physical expression of your brand’s personality, values, and lots more. It is therefore important to have the best branding your money can buy as it is a vital component to the success of any brand.
Bad branding designs can especially be detrimental to a brand. It creates a substandard aura around a brand that almost no one would want to associate with.
Examples of Bad Branding
· A poorly designed logo
A logo that doesn’t immediately sell your brand can hurt your business. Logos should be a clear, concise representation of your brand. It should be the first thing a customer thinks of when they see your brand or business name.
Poorly designed logos are a gross misrepresentation of your brand’s mission. Overall, a bad logo is bad for business.
· Poor graphics and prints
Prints and graphics are the major mediums for print and digital marketing. They are used in creating awareness, drive sales, and boost customer loyalty and satisfaction. All these functions are why the graphics and prints your brand puts out should be a good representation of your brand.
All print marketing media must have all the characteristics of high-quality prints and your graphic designs must be professional too.
· Inconsistency and Dishonesty
There are a lot of companies that capitalize on inconsistencies to market their brands. These inconsistencies include click-baiting, dummy discounts and deals, fabricating user-generated contents and much more. While it might seem like a good idea, in the long run, it affects your brand image negatively. Especially when customers start to associate your brand with dishonesty.
· Ignoring social media
Customers yearn for businesses that have responsive social media communities. Your followers across various social media platforms expect engaging content in addition to your ads and campaigns. Not responding to emails, Direct messages or leaving questions unanswered in your comments or reply section is a major turn off.
Similarly, the wrong tone on social media can cause customers to leave. Studies show that the most successful brands have the “human” online presence.
What Are the Effects of Bad Branding?
These are some effects of bad branding:
1. Bad branding reduces trust.
Businesses are built on trust on an emotional level. When your branding is poor, you start to slowly lose this trust and with the trust, goes the customers.
2. Bad branding leads to a negative perception of the quality of your services and products.
Inconsistent branding as mentioned earlier can cause potential customers to associate your brand with low quality. For instance, imagine seeing two cans of dog food on the shelf at the supermarket- one with a clear, well-printed label and the other with a blurry, smudged label. Which would you rather pick?
The one with the professional label of course! Customers judge brands first by what they see.
“Bad branding is like wearing a rumpled, ill-fitted suit. It doesn’t mean you are a bad person, but it might give the wrong impression.”
Smart Print
3. It makes your brand seem uncaring, careless, and robotic.
Poor branding just doesn’t affect how your customers look at you, it also affects how they feel about your brand. You must create a responsive community where customer opinions and queries are genuinely investigated, responded to, and appreciated.
Customers should be able to relate to your online and offline presence. These days, the more human and profession you are online, the easier it is to gain more profitable leads.
Branding goes beyond your business logo, it is the bulk of everything your brand uses to relate with clients and customers. This includes your tone, language, graphics, fonts, etc. Successful businesses have learnt that great business branding an important step towards a successful brand.
We at Smart Print have made business branding as easy as a walk in the park with our team of branding experts, professional graphic designers, expert digital printers, and digital marketers. Visit our website to get the best business branding and digital printing deals.
Remember, it is easier and less expensive to get good business branding than it is to fix the effects of bad branding.
