Easy Steps To SEO Optimize Your Website
Great domain? Check. Responsive and functional website? Check. What more do you need? The answer is search engine optimization (SEO). If you do not want to spend millions in ads to direct traffic to your website, then these steps to SEO optimize your website is for you.
What Is SEO?
Imagine being lost in a new market place filled with billions of stores, SEO is the process that puts s neon sign over a particular store in this marketplace. It tells you that this store has everything you need. This is what SEO does for your website. Search Engine Optimization helps your website become more relevant and discoverable.
With great SEO strategy, you can easily grow reach and conversions without spending big bucks on ads.
Here are some of the most important steps you need to optimize your website and grow organic traffic, sales and conversions.
Steps To SEO Optimize Your Website
1. Analyse all your web data
This gives you an idea of what is generating the most traffic and what isn’t. For instance, it helps you analyse the functionality of your CTAs.
Behavioural patterns and tools such as Google Analytics and Google search console can help you get a clear picture. They give insight on how visitors behave on your site, number of sessions and unique sessions and bounce rate.
Using these data and metrics, you can eliminate things that don’t work and build on your success.
2. Conduct intensive keyword research
Use tools like Ahrefs, Ubersuggest, Soolve and much more to find relevant long-tail keywords. Then, insert these keywords strategically into your posts and web pages. Create articles around these long-tail keywords and provide as much information as possible.
This step keeps visitors and search engines coming back to your website as you’re building brand authority on the keyword(s) and topic.
3. Don’t forget on-page SEO
On-page SEO guides to optimize specific pages on your website. These include slugs, URLs, headlines, meta tags and ALT attributes.
Using your keywords in each of these factors would increase your SEO ranking. This translates to more visitors and traffic. Yoast on WordPress has an excellent guide for on-page SEO when creating content on WordPress.
4. Mobile Optimization is King
Optimize your website for mobile. This is very important if you want a great percentage of your web visitors to have a great user experience. In addition, Google recently launched the mobile-first index, which means websites with better mobile versions might rank better.
5. The faster, the better
Page speed contributes a great percentage to SEO and conversions. No one wants to wait for a slow website to load when they are faster, more responsive websites out there.
To beat your competition, ensure that your web pages aren’t loading slowly,
6. Get quality back links
Backlinks from high authority websites are signals to Google and other search engines that your website is credible. The more quality backlinks you have, the higher your ranking would climb.
While getting these “quality” backlinks are hard, they are worthwhile and should not be taken for granted.
Which of these steps to SEO optimize your website are you stuck on? Let us know in the comment section. Also, subscribe to our newsletter to get more valuable SEO, Digital Printing and Branding tips and ideas delivered straight to your mailbox.
