Is Your Business Suffering From These Effects of Bad Branding?
The truth is bad branding has a lot of negative effects that may be the reason your business isn’t recording a lot of conversions. It can create a bad business persona and negatively affect the customer’s experience.
Also, bad branding designs can be used to interpret the quality of your service. Why? Because branding is the digital and physical expression of your brand’s personality, values, and lots more. It is therefore important to have the best branding your money can buy as it is a vital component to the success of any brand.
Bad branding designs can especially be detrimental to a brand. It creates a substandard aura around a brand that almost no one would want to associate with.
Examples of Bad Branding
· A poorly designed logo
A logo that doesn’t immediately sell your brand can hurt your business. Logos should be a clear, concise representation of your brand. It should be the first thing a customer thinks of when they see your brand or business name.
Poorly designed logos are a gross misrepresentation of your brand’s mission. Overall, a bad logo is bad for business.
· Poor graphics and prints
Prints and graphics are the major mediums for print and digital marketing. They are used in creating awareness, drive sales, and boost customer loyalty and satisfaction. All these functions are why the graphics and prints your brand puts out should be a good representation of your brand.
All print marketing media must have all the characteristics of high-quality prints and your graphic designs must be professional too.
· Inconsistency and Dishonesty
There are a lot of companies that capitalize on inconsistencies to market their brands. These inconsistencies include click-baiting, dummy discounts and deals, fabricating user-generated contents and much more. While it might seem like a good idea, in the long run, it affects your brand image negatively. Especially when customers start to associate your brand with dishonesty.
· Ignoring social media
Customers yearn for businesses that have responsive social media communities. Your followers across various social media platforms expect engaging content in addition to your ads and campaigns. Not responding to emails, Direct messages or leaving questions unanswered in your comments or reply section is a major turn off.
Similarly, the wrong tone on social media can cause customers to leave. Studies show that the most successful brands have the “human” online presence.
What Are the Effects of Bad Branding?
These are some effects of bad branding:
1. Bad branding reduces trust.
Businesses are built on trust on an emotional level. When your branding is poor, you start to slowly lose this trust and with the trust, goes the customers.
2. Bad branding leads to a negative perception of the quality of your services and products.
Inconsistent branding as mentioned earlier can cause potential customers to associate your brand with low quality. For instance, imagine seeing two cans of dog food on the shelf at the supermarket- one with a clear, well-printed label and the other with a blurry, smudged label. Which would you rather pick?
The one with the professional label of course! Customers judge brands first by what they see.
“Bad branding is like wearing a rumpled, ill-fitted suit. It doesn’t mean you are a bad person, but it might give the wrong impression.”
Smart Print
3. It makes your brand seem uncaring, careless, and robotic.
Poor branding just doesn’t affect how your customers look at you, it also affects how they feel about your brand. You must create a responsive community where customer opinions and queries are genuinely investigated, responded to, and appreciated.
Customers should be able to relate to your online and offline presence. These days, the more human and profession you are online, the easier it is to gain more profitable leads.
Branding goes beyond your business logo, it is the bulk of everything your brand uses to relate with clients and customers. This includes your tone, language, graphics, fonts, etc. Successful businesses have learnt that great business branding an important step towards a successful brand.
We at Smart Print have made business branding as easy as a walk in the park with our team of branding experts, professional graphic designers, expert digital printers, and digital marketers. Visit our website to get the best business branding and digital printing deals.
Remember, it is easier and less expensive to get good business branding than it is to fix the effects of bad branding.
Top Five Types of Print Media Every Business Must Have
One of the benefits of digital printing to businesses is that it helps branding and marketing. Print media can easily be created and used for quick encounters and promotions. A business should always be ready to cash in on a networking opportunity or moments that provide the chance to create a good impression. In whatever way you choose to distribute your print marketing, it is imperative to project your brand image. One of the best ways to do this is handing out high-quality, professional printed materials that clearly has your brand message and contact information. There are some types of print media every business should have handy for this.
As a business owner, your company to stand out by paying attention to the fine details and in this age of media fatigue, investing in quality prints is as effective as digital marketing strategies.
5 Print Media Businesses Should Invest In.
1. Business Cards
This is not number one for no reason, it is the staple of print media marketing. Business cards are very useful for brand promotion and communication. The power and information that little square or rectangle card can hold id just amazing. Details like your business logo, name, address, social media links, websites and much more.
Secondly, a business card often creates the first impression of your business to clients and customers. Having a business card is holding the ultimate networking tool in your pocket. No matter where your cards end up, it creates awareness and spreads the word about your business.
Finally, with the knowledge of the power business cards hold, it is important to pay attention to all the details. Choose from a wide range of options such as paper type, thickness, and other finishing options.
2. Brochures
Handing out quality, well-designed brochures to customers would always be a winning move. A brochure contains detailed listings of your offers and services with pleasing aesthetics. Therefore, digital printing is the ideal option for creating brochures. Just like business cards, brochures are a great networking and marketing tool.
Moreover, brochures can be read over and over, passed to friends or family who could become potential clients. The possibilities are almost endless with brochures, especially when they scream quality from the get-go. In addition, unlike emails and messages that can be ignored or spammed, brochures are a constant physical reminder of your brand.
While digital marketing is very effective, you might be shooting yourself in the foot by limiting yourself to its resources. Printed brochures are not limited by internet access and algorithms. Remember, it is easier to offer someone your printed brochure than it is to convince them to visit your website.
3. Posters
Posters are a great way to create public awareness about your business, brand and offers. They are a timeless marketing media that is not about to go out of fashion. This is because a well designed and printed poster strategically places would attract the attention of almost anyone. The more people see your posters, the more your brand message registers, this, in turn, can lead to massive sales and conversions.
Also, posters are size and shape flexible making it easy to put them up in a lot of locations without compromising quality, visibility, or visual impact.
4. Flyers
Flyers are a versatile and easy way to quickly share information about your company, discounts, and special offers. They can be distributed in different forms and they are easy to share and read. What’s more, you can get professional, quality prints at an affordable price.
Flyers can also be used to target your chosen audience. However, this is entirely dependent upon your distribution channels. Finally, and perhaps the best part, flyers can be used to judge the success of o marketing campaign. Including QR codes or promotional codes is one-way brands have cashed in on this.
5. Banners
Who doesn’t love a good banner? They are an inexpensive yet effective print marketing tool. Similarly, they are durable and can be used over and over. Banners can contain details of your company and are especially useful when sponsoring or hosting events.
In conclusion, businesses looking to capitalize on print marketing need to invest in these five types of print media. It is an effective marketing strategy that can be employed even on a budget.
These types of print media are awesome ways to put your brand out there and since success is measurable, you can expect returns on investments. Moreover, it is timeless, and it makes your brand memorable.
With all of these advantages, would you not rather begin your print marketing strategy with getting high-end prints? Would you not rather benefit from experts skilled in both print and digital marketing? Reach out to us at Smartprint or across all social media platforms to get all of these and more.
