Easy Steps To SEO Optimize Your Website
Great domain? Check. Responsive and functional website? Check. What more do you need? The answer is search engine optimization (SEO). If you do not want to spend millions in ads to direct traffic to your website, then these steps to SEO optimize your website is for you.
What Is SEO?
Imagine being lost in a new market place filled with billions of stores, SEO is the process that puts s neon sign over a particular store in this marketplace. It tells you that this store has everything you need. This is what SEO does for your website. Search Engine Optimization helps your website become more relevant and discoverable.
With great SEO strategy, you can easily grow reach and conversions without spending big bucks on ads.
Here are some of the most important steps you need to optimize your website and grow organic traffic, sales and conversions.
Steps To SEO Optimize Your Website
1. Analyse all your web data
This gives you an idea of what is generating the most traffic and what isn’t. For instance, it helps you analyse the functionality of your CTAs.
Behavioural patterns and tools such as Google Analytics and Google search console can help you get a clear picture. They give insight on how visitors behave on your site, number of sessions and unique sessions and bounce rate.
Using these data and metrics, you can eliminate things that don’t work and build on your success.
2. Conduct intensive keyword research
Use tools like Ahrefs, Ubersuggest, Soolve and much more to find relevant long-tail keywords. Then, insert these keywords strategically into your posts and web pages. Create articles around these long-tail keywords and provide as much information as possible.
This step keeps visitors and search engines coming back to your website as you’re building brand authority on the keyword(s) and topic.
3. Don’t forget on-page SEO
On-page SEO guides to optimize specific pages on your website. These include slugs, URLs, headlines, meta tags and ALT attributes.
Using your keywords in each of these factors would increase your SEO ranking. This translates to more visitors and traffic. Yoast on WordPress has an excellent guide for on-page SEO when creating content on WordPress.
4. Mobile Optimization is King
Optimize your website for mobile. This is very important if you want a great percentage of your web visitors to have a great user experience. In addition, Google recently launched the mobile-first index, which means websites with better mobile versions might rank better.
5. The faster, the better
Page speed contributes a great percentage to SEO and conversions. No one wants to wait for a slow website to load when they are faster, more responsive websites out there.
To beat your competition, ensure that your web pages aren’t loading slowly,
6. Get quality back links
Backlinks from high authority websites are signals to Google and other search engines that your website is credible. The more quality backlinks you have, the higher your ranking would climb.
While getting these “quality” backlinks are hard, they are worthwhile and should not be taken for granted.
Which of these steps to SEO optimize your website are you stuck on? Let us know in the comment section. Also, subscribe to our newsletter to get more valuable SEO, Digital Printing and Branding tips and ideas delivered straight to your mailbox.
What Are The Qualities Of A Great Website?
So you already have a great domain name, now you need an actual website. However, it is not just enough to have just any website, you need a great website. One that visitors are willing to visit more than once, a website that gives your business and brand that edge you’re looking for. But what are the qualities you need to have on a great website?
Smart Print has all the answers and more listed below.
What Makes A Great Website?- Qualities Of A Great Website
1. Great and Functional Design, Easy to Use
Just like your prints, your website must be of the highest possible quality. This includes great visual aspects like designs and photographs, layouts and white space. Also, the site must work quickly and as expected with constant checks to remove broken links and expired offers.
In addition, your website must be easy to navigate. Don’t make your visitors hunt for details and information. Create obvious navigations that uses visual cues and layouts across the site. Finally, for the best user experience, create a website that satisfies people who are just looking through your website and people who want something specific.
2. Optimized for Mobile devices
Every great website has a great mobile version, and it is not about to change. In 2020, mobile devices users generated 50.81% of global web traffic. This accounts for a greater percentage of web users globally. Optimizing your website for mobile devices would help you capitalize on these numbers while improving your SEO rankings.
3. Clear Call to Actions (CTAs)
Call to actions are like arrows pointing visitors towards a goal. Clear, well scripted CTAs should be applied across the website. These call to actions should be relevant and compelling enough to get visitors to acknowledge them and “Click”.
4. Search Engines and Social Media Optimized
These optimizations make it easier for people to find your well-designed website. Search engine optimization helps grow organic traffic and increase conversions, these are the main goals of a website anyway.
In addition, optimizing for social web allows visitors to easily share your content across social media platforms. This is also a great strategy to drive traffic to your website, and we can bet your competition knows this too.
5. Quality Content
Put out only the best content on your website. The aim is to build brand authority while growing traffic and getting conversions. All of these are easily achievable with quality content. Hence, be intentional about the sort of content you put out, avoid jargons and use correct grammar.
Finally, don’t forget to include contact details on your website. It would be a classic faux pas to not add them. Follow this guide and your website would be pulling numbers in no time.
To get a website that has all these awesome characteristics, visit www.smartprint.ng and enjoy our offers on domain hosting and web design.
Stuck Wondering How To Choose A Domain Name? Smart Print Has The Solution
How much thought should go into picking a domain name? Well, we at Smart Print say a lot. Just like no one wants to end up with the wrong life partner, no business should have to make do with a wrong domain name. How then do you choose the right domain name that represents your brand and works wonders for your visibility in cyberspace?
We at Smart Print are passionate about businesses succeeding, so, here are a few tips and tools to help you pick the perfect domain name.
So, How Do You Choose A Domain Name for Your Business?
1. Choose A Domain Name That Has Keywords.
When choosing a domain name for your brand, it is imperative to choose one that has certain keywords or a keyword. A website with a keyword in its domain would make it easier to rank for that keyword (works wonders for SEO). Sadly, it is often difficult to find great domains with keywords that aren’t taken. However, with a little bit of creativity, you can easily combine your keyword with other words and make your domain unique.
A pro tip is to use synonyms of your chosen keyword or a domain name generator. These would make your website even more unique, brandable and memorable.
2. Your Domain Name Should Be Short and Easy.
No one wants a domain name or website has more than 3 words. An ideal length according to Datagenetics.com is 12 approximately characters. Choosing a short domain name makes it easier to remember and perfect for branding. Overall, professionals advice that domain names should be anywhere between 6-14 characters. Our website- smartprint.ng have only 10 characters.
In addition, your domain should be easy to type and spell. Think of all these popular brands- Facebook, google, amazon… They all have this in common- easy to spell and pronounce domains. A pro tip is to use the test of ten. Write down your chosen name and ask 10 people to pronounce and spell it. If a greater percentage struggle with this, then you need to change it.
3. Hyphens and Numbers Are An Absolute No!
They just make your domain name even harder to pronounce, spell and remember. Imagine some big brands with numbers or hyphens in their names, they probably would not have the success they have. Bottom line? Stick to letters at all cost.
4. Stick With .com Domains.
These domains are easier to remember and more familiar. Similarly, folks who are not tech-savvy can easily type in a .com domain (Most modern keyboards even have a .com button). However, if .com isn’t available, try .net or .org, but for the best results, a .com domain is always best.
5. Think Long Term.
Your domain is not something you can change overnight. So choose a domain name that would accommodate your present products and services as well as other products and services you plan on providing in the future. You do not want a domain name that’s too restrictive and indicative of a particular niche.
6. Double Check Your Chosen Name.
Always check to see if the domain name you’ve settled on is available on social media sites and if there are any trademarks registered to the name already. This would save you time and money that you would otherwise spend in rebranding and possible lawsuits.
Besides, it is one of branding best practices to have the same name across all your digital platforms. This helps build familiarity with clients and customers.
You could use easy tools like Knowem to search for available domain names across popular social media sites and the web.
Now that you know how, visit www.smartprint.ng to get web and domain hosting at sweet prices. Our services are premium and all-inclusive as we also offer web design and branding services too. We are your one-stop-shop for all your web needs.
SmartPrint On The Importance Of Branded Materials To Businesses.
There’s a lot of competition in the business world for attention and growth. Branded materials or merchandise has therefore gained prominence in marketing strategies. These materials are a way to increase your reach and brand-related visual identity. The Importance of branded merchandise to businesses cannot be overstated. At their very core, they are a great marketing and publicity tools, but what more do they have to offer?
What Is Branded Merchandise?
Branded merchandise is any product that has a logo or insignia of a company printed on it with an intent to promote the brand and create brand awareness. Companies and corporate bodies use visual elements of their brands to create branded merchandise. The strategically branded products such as t-shirts, face caps, hoodies, tote bags, drinkware, etc for promotions.
These promotions generally involve gifting these items or selling them at discount prices at events or in stores. Nevertheless, it is important to note that these items are not part of the brands main business. They are purely to create brand awareness.
Importance of Branded Merchandise to Businesses
These are some of the importance of branded merchandise to your brand and business.
1. It Introduces Your Business (Builds Brand Identity).
One of the major advantages that branded merchandise gives is its visibility and ability to introduce businesses. It performs all the functions of a business card and more.
Likewise, they are a means of telling people what your brand does at a glimpse especially if they’re unfamiliar with your brand. Handing out these items for free or at a discount price is a great promotional strategy to introduce a brand. It is especially effective for start-ups looking to gain ground and create awareness in a saturated market.
To make such items more effective, add contact details of your company and your website. Also include clear details of your services and/or products.
2. Ensures and Increases Brand Awareness and Recognition.
A rule of thumb when creating branded products is to create items for daily use such as T-shirts, pens, or flash drives. Customers are more likely to use these products daily and see your brand message and logo.
This way, people are prone to recognize your brand even if you’re a small business.
3. Builds Customer Loyalty and A Strong Customer Base.
Statistics show that business that uses branded merchandise or promo products strategically have a higher chance of winning customers’ loyalty. Also, these customers are likely to patronize your brand in the future.
In addition, another survey shows that one-third of consumers will patronize a brand they’ve never heard of before if the company gives free merchandise as gifts.
All these statistics go to show that branded merchandise is an important part of your marketing. But keep in mind that these merchandises must be of the highest quality as customers are bound to judge your brand based on their quality.
4. Branded Merchandise Reduces Advertisement Costs for Your Businesses.
Small business and businesses on a budget can comfortably take advantage of the numerous kinds of branded merchandise for brand awareness. They are inexpensive to make with digital printing and they can be tailored to fit even the “tightest” budgets.
Overall, it is a great alternative to traditional advertising, and it is more effective when done right.
5. Branded Merchandise Can Boost Direct Sales.
When a brand uses great marketing tactics, branded merchandise can boost sales to a great extent. These branded items not only encourage impulsive purchases but also cross-selling and upselling. Cross-selling is the sales of products that go well with products from other departments. For instance, Deodorants and Shaving razors can be paired with branded T-shirts.
In conclusion, branded products offer so much and are very important especially to start-ups and companies. We at SmartPrint offer sweet deals on premium branded merchandise, made with the best digital printing practices and materials. To get your branded merchandise today, visit www.smartprint.ng and get a quote.
Enjoy These Advantages of Letterheads Today
Letterheads are perfect for start-up businesses and companies looking to upgrade their brand. This is because a good-looking letterhead exudes an impression of professionalism and success. There are numerous advantages of letterheads to your business. However, these advantages are only available to people who invest in high-quality prints.
What is a letterhead anyway?
A letterhead is a heading on the topmost part of your business paper. It carries details about your company such as company name and logo, address, and contact details. Letterheads have been around for a long time and have acquired quite the range of uses. For instance, they are used:
- For public notices to certain groups and individuals.
- To send letters to clients, employees, and aspiring employees.
- To send invoices to customers.
In addition, they can be used for cover letters for company proposals and presentations, official documentation, and internal communication between departments. Finally, thy can be used in your business websites to communicate authenticity.
What Are the Advantages of Letterheads to Businesses?
Here are some of the advantages of letterheads to show you why you must ensure your letterheads are of great quality.
1. Letterheads make a good first impression.
Want to make a good first impression when corresponding with potential clients, customers, or investors? Then opt for high-quality letterheads. It’s better to have no letterheads than to have mediocre-looking ones. A well-designed and properly printed letterhead creates the best first impression of your business and brand. This would get your foot in the door and increase your chances of conversions and positive responses.
2. Letterheads look professional and makes your brand look professional too.
Imagine receiving a mail from two companies, one with a professionally made letterhead and the other lacking a letterhead, which would you likely call a scam? Our guess is the latter. Letterheads are usually associated with professionalism, especially when they are properly designed and printed.
Similarly, it is important to choose only high-quality paper options when printing your letterhead. This makes your letterhead and brand look even more professional.
3. Letterheads reinforce brand image.
Business cards, flyers, and letterheads are all valuable print media for print marketing. They help increase brand awareness and your brand’s image. Letterheads are especially useful media. They convey messages using fonts, colours and certain style elements and details.
4. They are a great print marketing medium.
Letterheads contain your business address, logo, and basically, all your branding components. These details make letterheads perfect for print marketing as they evoke emotion and impression from your audience.
For the best printed and designed letterheads for your brand and company, visit our website or contact us on any of our social media platforms.
Is Your Business Suffering From These Effects of Bad Branding?
The truth is bad branding has a lot of negative effects that may be the reason your business isn’t recording a lot of conversions. It can create a bad business persona and negatively affect the customer’s experience.
Also, bad branding designs can be used to interpret the quality of your service. Why? Because branding is the digital and physical expression of your brand’s personality, values, and lots more. It is therefore important to have the best branding your money can buy as it is a vital component to the success of any brand.
Bad branding designs can especially be detrimental to a brand. It creates a substandard aura around a brand that almost no one would want to associate with.
Examples of Bad Branding
· A poorly designed logo
A logo that doesn’t immediately sell your brand can hurt your business. Logos should be a clear, concise representation of your brand. It should be the first thing a customer thinks of when they see your brand or business name.
Poorly designed logos are a gross misrepresentation of your brand’s mission. Overall, a bad logo is bad for business.
· Poor graphics and prints
Prints and graphics are the major mediums for print and digital marketing. They are used in creating awareness, drive sales, and boost customer loyalty and satisfaction. All these functions are why the graphics and prints your brand puts out should be a good representation of your brand.
All print marketing media must have all the characteristics of high-quality prints and your graphic designs must be professional too.
· Inconsistency and Dishonesty
There are a lot of companies that capitalize on inconsistencies to market their brands. These inconsistencies include click-baiting, dummy discounts and deals, fabricating user-generated contents and much more. While it might seem like a good idea, in the long run, it affects your brand image negatively. Especially when customers start to associate your brand with dishonesty.
· Ignoring social media
Customers yearn for businesses that have responsive social media communities. Your followers across various social media platforms expect engaging content in addition to your ads and campaigns. Not responding to emails, Direct messages or leaving questions unanswered in your comments or reply section is a major turn off.
Similarly, the wrong tone on social media can cause customers to leave. Studies show that the most successful brands have the “human” online presence.
What Are the Effects of Bad Branding?
These are some effects of bad branding:
1. Bad branding reduces trust.
Businesses are built on trust on an emotional level. When your branding is poor, you start to slowly lose this trust and with the trust, goes the customers.
2. Bad branding leads to a negative perception of the quality of your services and products.
Inconsistent branding as mentioned earlier can cause potential customers to associate your brand with low quality. For instance, imagine seeing two cans of dog food on the shelf at the supermarket- one with a clear, well-printed label and the other with a blurry, smudged label. Which would you rather pick?
The one with the professional label of course! Customers judge brands first by what they see.
“Bad branding is like wearing a rumpled, ill-fitted suit. It doesn’t mean you are a bad person, but it might give the wrong impression.”
Smart Print
3. It makes your brand seem uncaring, careless, and robotic.
Poor branding just doesn’t affect how your customers look at you, it also affects how they feel about your brand. You must create a responsive community where customer opinions and queries are genuinely investigated, responded to, and appreciated.
Customers should be able to relate to your online and offline presence. These days, the more human and profession you are online, the easier it is to gain more profitable leads.
Branding goes beyond your business logo, it is the bulk of everything your brand uses to relate with clients and customers. This includes your tone, language, graphics, fonts, etc. Successful businesses have learnt that great business branding an important step towards a successful brand.
We at Smart Print have made business branding as easy as a walk in the park with our team of branding experts, professional graphic designers, expert digital printers, and digital marketers. Visit our website to get the best business branding and digital printing deals.
Remember, it is easier and less expensive to get good business branding than it is to fix the effects of bad branding.
Look Your Best With These Types Of Plastic Card Finishes
Smartprint offers a wide range of finishes for plastic cards. These types of finishes have several uses and serve different purposes. Want to know which print finishing is best for you or your brand? Then stick with us as we explain the different types of plastic card finishes and their uses.
What is Print Finishing?
This is the refining process of printed products. Print finishing employs the use of special paints, foils, or varnishes to create visually aesthetic and/or functional designs. Similarly, the type of finishing employed can appeal to other senses as well such as touch and smell. Finally, print finishing ensures durability and security against counterfeiting.
Types of Plastic Card Print Finishes
1. Fragranced Cards
Imagine a card that smells like your favourite ice cream flavour. Fragrance cards are easily an effective way to appeal to your customers. The fragranced varnishes can be customized to suit your taste and brand identity. In addition, the best part about fragranced cards is how they appeal to three important senses- touch, sight, and smell.
They are used to build a positive brand image and strengthen brand identity. Above all, they also influence customer decisions and boost sales.
2. Special Colour finishing
Special colours include- Gold, silver and fluorescent colours. These colours can be used to make your business cards look more regal, elegant, and unique. They can be combined to fit into your business branding profile and did we mention that they look amazing?
Likewise, these special colours also come with an added advantage, fluorescent colours and silver are only recognizable with black light. This is an effective anti-counterfeiting and security measure.
3. Embossed stamps
High quality embossed stamps work great against counterfeiting and they are a great upgrade from regular stamps. The embossed designs are often very difficult to copy. Also, embossed cards look official and are taken more seriously. You can decide on whatever colour you wish your designs to come in. These include gold, silver, black, white etc.
4. Hot Foil Stamping
This creates shiny and hologram effects on cards. Most holograms can be customed to suit your taste, it could be a logo, safety sign or an image. This finishing is best for Invites only event passes as it is very difficult to duplicate your chosen hologram.
5. Personalized Watermarks
Unique cards, secure IDs and Company business cards are some of the cards this finish work best on. These personalized watermarks are integrated into the plastic card making it impossible to counterfeit or copy.
6. Smart edge
Smart edging is a new type of plastic card finish that highlights the edge of your card with any colour. Digital printing has made it possible to choose as many colours as you want, thus, you can choose one specific colour or a combination of colours. Smart edge finish is a great finish for gift cards and business cards. Similarly, they can be used to produce Identity cards and passes. Just imagine how amazing a matte black event card with gold edging would look!
7. UV- Varnish
Ever wondered how some cards have a 3D effect? This is the finish for it. UV varnish creates brilliant colours and 3D effects on cards. This kind of finish works best for matte base cards.
In addition to aesthetics, UV varnish is perfect for brands that wish to stand out and it works great for branding.
8. Metallic Effects
Finally, this is one of our favourites at Smartprint. The metallic effect can be made to look like any metal with the combination of metal pigments in inks. This glittery finish adds another layer of visual appeal to your cards making them almost impossible to ignore.
You can combine or use separate finishes to achieve whatever results you require. However, it is best to speak with a branding expert before settling on a particular finish or a combination. This would ensure that you get the best out of your efforts and the cards do not affect your branding.
In conclusion, Smartprint is here to guide you through your journey to picking the right print finishing for your business. Also, our team of graphic designers and branding experts are only one call away. To get any of these types of plastic card finishes visit www.smartprint.ng or send us a message on any of our social media accounts across all platforms.
Meanwhile, check out these amazing benefits of digital printing.
Nine Advantages of Digital Printing
If you need to get digital prints for your business or for personal reasons, then you’re probably considering using digital printing. Well, you’re on the right path as there are tons of advantages of digital printing.
So whether you are looking to get digital prints for your business or you want something more personal, here are some of the major advantages. From wider choices to better environmental implications and more, check out the top digital printing advantages.
Advantages of Digital Printing
· More choices in media
Digital printing is a form of non-contact printing. That is, the fabric, paper, ceramics, or plastics being printed on do not meet the printing mechanism. Therefore, delicate fabrics, papers and fragile materials can be printed upon with ease. On the other hand, old analogue methods would damage materials and media that require delicate handling.
In addition, since digital printing does not require printing plates, designers and printers can explore their creative side with a wide range of materials.
· Faster response time
With digital printing, you do not need a lot of setups to achieve the quality and colour profile you need. This makes it faster to process and produce prints and highly time-efficient.
· Low cost
Printing without printing plates makes the entire digital printing process less expensive. In addition, there are fewer processes in the production cycle making it even cheaper.
· Small volume print production
Years ago, it was almost impossible to produce short print runs making it an expensive option. However, the advent of digital printing allows the production of small volume prints. This creates the opportunity for small business or people on a budget to create prints as needed as opposed to bulk production.
· Increased personalization options
With digital printing, you do not have to limit yourself to generic media and styles. Each piece can be customized and tailored to appeal to whatever audience you wish to appeal to.
· Better archiving
Finally, with digital prints, you do not need to have samples of the material lying about in storage. Archiving old prints is as simple as creating a file on a cloud, a PC or storage device.
We at Smart print believe that digital printing is synonymous to smart printing. Therefore, we have made creating professional, high-quality digital prints a priority. To enjoy all these advantages and our discounts, visit www.smartprint.ng
Why Settle When You Can Enjoy These Benefits Of Using A Professional Printing Company?
If you’re considering making any or all of the prints your business needs in house, Stop! Abort mission! At least don’t do it until you know of all the amazing benefits that come with using a professional printing company.
Building and maintaining a brand name takes a lot of work and effort and it could all go south because of a batch of poorly printed media. These include brochures, business cards, flyers and posters. Print marketing is so effective, but the slightest mistakes can ruin all your well-laid plans and strategies. Your brand requires and deserves printed representation that looks and feels professional.
Professional printing services offer superior value compared to in-office printing. However, if you’re still not convinced, then check out some of the reasons your business needs a professional printing company.
Advantages of Using a Professional Printing Company
· Professional Printing Companies Offer A Wide Range of Services and Options
Aside from a wider range of paper stock and printing options, using the services of a professional printing company comes with more options. Firstly, you can get direct access to their professional, experienced graphics team at no extra cost. They would offer insight into the design of your required media. In addition, they can revamp your original designs, or even create a whole new design entirely that better represents your brand. As a result, you can be assured of flawless designs and results that actually represent you and your brand.
In addition, Printing companies often have branding experts who you can consult with. This gives your print marketing strategy an advantage that desktop printing just doesn’t offer.
· Reduced Company Expenses
Now we have your attention. While it might seem like a great idea to use an in-house job, it is not. You would spend considerably less on engaging professional services from the start than you will to correct desktop jobs. Similarly, after you do not get the required results from your first or 20th attempt, you’d still need to call the professionals. This would further increase the cost compared to what you would have spent on professional printing services alone.
Finally, most print companies offer customer discounts and loyalty points. Also, they might have offers that you can cash in on. All of these would definitely lead to spending that is on (or even below) the budget.
· Professional finishes that only they can offer
Choosing professionals gives you the guarantee of quality finishes for your printing job. There’s a wide range of options to choose from and professionals can advise you on the best finish that suits your brand and the media you require.
For instance, glossy magazine finishes, matte brochures and business card and much more.
· Professional printing companies are more efficient
They are time, effort, and cost-efficient. Given that these companies wish to build a profitable working relationship with businesses that require prints, they would do their best to deliver only the best services. High-quality prints that arrive on schedule and do not require corrections are just some examples of just how efficient professional printing companies are.
Smartprint offers all of these advantages and more. As a professional digital printing company, we are the package deal that includes graphic designers, branding and marketing experts, and a dispatch team. We also have packages and discounts that are budget-friendly and can be tailored to suit your pocket size. All of these contribute to the excellent service clients receive at Smartprint.
So don’t start the office printer yet, visit our website and follow us across all social media platforms to enjoy all of these benefits of using a professional printing company and more.
Top Five Types of Print Media Every Business Must Have
One of the benefits of digital printing to businesses is that it helps branding and marketing. Print media can easily be created and used for quick encounters and promotions. A business should always be ready to cash in on a networking opportunity or moments that provide the chance to create a good impression. In whatever way you choose to distribute your print marketing, it is imperative to project your brand image. One of the best ways to do this is handing out high-quality, professional printed materials that clearly has your brand message and contact information. There are some types of print media every business should have handy for this.
As a business owner, your company to stand out by paying attention to the fine details and in this age of media fatigue, investing in quality prints is as effective as digital marketing strategies.
5 Print Media Businesses Should Invest In.
1. Business Cards
This is not number one for no reason, it is the staple of print media marketing. Business cards are very useful for brand promotion and communication. The power and information that little square or rectangle card can hold id just amazing. Details like your business logo, name, address, social media links, websites and much more.
Secondly, a business card often creates the first impression of your business to clients and customers. Having a business card is holding the ultimate networking tool in your pocket. No matter where your cards end up, it creates awareness and spreads the word about your business.
Finally, with the knowledge of the power business cards hold, it is important to pay attention to all the details. Choose from a wide range of options such as paper type, thickness, and other finishing options.
2. Brochures
Handing out quality, well-designed brochures to customers would always be a winning move. A brochure contains detailed listings of your offers and services with pleasing aesthetics. Therefore, digital printing is the ideal option for creating brochures. Just like business cards, brochures are a great networking and marketing tool.
Moreover, brochures can be read over and over, passed to friends or family who could become potential clients. The possibilities are almost endless with brochures, especially when they scream quality from the get-go. In addition, unlike emails and messages that can be ignored or spammed, brochures are a constant physical reminder of your brand.
While digital marketing is very effective, you might be shooting yourself in the foot by limiting yourself to its resources. Printed brochures are not limited by internet access and algorithms. Remember, it is easier to offer someone your printed brochure than it is to convince them to visit your website.
3. Posters
Posters are a great way to create public awareness about your business, brand and offers. They are a timeless marketing media that is not about to go out of fashion. This is because a well designed and printed poster strategically places would attract the attention of almost anyone. The more people see your posters, the more your brand message registers, this, in turn, can lead to massive sales and conversions.
Also, posters are size and shape flexible making it easy to put them up in a lot of locations without compromising quality, visibility, or visual impact.
4. Flyers
Flyers are a versatile and easy way to quickly share information about your company, discounts, and special offers. They can be distributed in different forms and they are easy to share and read. What’s more, you can get professional, quality prints at an affordable price.
Flyers can also be used to target your chosen audience. However, this is entirely dependent upon your distribution channels. Finally, and perhaps the best part, flyers can be used to judge the success of o marketing campaign. Including QR codes or promotional codes is one-way brands have cashed in on this.
5. Banners
Who doesn’t love a good banner? They are an inexpensive yet effective print marketing tool. Similarly, they are durable and can be used over and over. Banners can contain details of your company and are especially useful when sponsoring or hosting events.
In conclusion, businesses looking to capitalize on print marketing need to invest in these five types of print media. It is an effective marketing strategy that can be employed even on a budget.
These types of print media are awesome ways to put your brand out there and since success is measurable, you can expect returns on investments. Moreover, it is timeless, and it makes your brand memorable.
With all of these advantages, would you not rather begin your print marketing strategy with getting high-end prints? Would you not rather benefit from experts skilled in both print and digital marketing? Reach out to us at Smartprint or across all social media platforms to get all of these and more.
