Easy Steps To SEO Optimize Your Website
Great domain? Check. Responsive and functional website? Check. What more do you need? The answer is search engine optimization (SEO). If you do not want to spend millions in ads to direct traffic to your website, then these steps to SEO optimize your website is for you.
What Is SEO?
Imagine being lost in a new market place filled with billions of stores, SEO is the process that puts s neon sign over a particular store in this marketplace. It tells you that this store has everything you need. This is what SEO does for your website. Search Engine Optimization helps your website become more relevant and discoverable.
With great SEO strategy, you can easily grow reach and conversions without spending big bucks on ads.
Here are some of the most important steps you need to optimize your website and grow organic traffic, sales and conversions.
Steps To SEO Optimize Your Website
1. Analyse all your web data
This gives you an idea of what is generating the most traffic and what isn’t. For instance, it helps you analyse the functionality of your CTAs.
Behavioural patterns and tools such as Google Analytics and Google search console can help you get a clear picture. They give insight on how visitors behave on your site, number of sessions and unique sessions and bounce rate.
Using these data and metrics, you can eliminate things that don’t work and build on your success.
2. Conduct intensive keyword research
Use tools like Ahrefs, Ubersuggest, Soolve and much more to find relevant long-tail keywords. Then, insert these keywords strategically into your posts and web pages. Create articles around these long-tail keywords and provide as much information as possible.
This step keeps visitors and search engines coming back to your website as you’re building brand authority on the keyword(s) and topic.
3. Don’t forget on-page SEO
On-page SEO guides to optimize specific pages on your website. These include slugs, URLs, headlines, meta tags and ALT attributes.
Using your keywords in each of these factors would increase your SEO ranking. This translates to more visitors and traffic. Yoast on WordPress has an excellent guide for on-page SEO when creating content on WordPress.
4. Mobile Optimization is King
Optimize your website for mobile. This is very important if you want a great percentage of your web visitors to have a great user experience. In addition, Google recently launched the mobile-first index, which means websites with better mobile versions might rank better.
5. The faster, the better
Page speed contributes a great percentage to SEO and conversions. No one wants to wait for a slow website to load when they are faster, more responsive websites out there.
To beat your competition, ensure that your web pages aren’t loading slowly,
6. Get quality back links
Backlinks from high authority websites are signals to Google and other search engines that your website is credible. The more quality backlinks you have, the higher your ranking would climb.
While getting these “quality” backlinks are hard, they are worthwhile and should not be taken for granted.
Which of these steps to SEO optimize your website are you stuck on? Let us know in the comment section. Also, subscribe to our newsletter to get more valuable SEO, Digital Printing and Branding tips and ideas delivered straight to your mailbox.
What Are The Qualities Of A Great Website?
So you already have a great domain name, now you need an actual website. However, it is not just enough to have just any website, you need a great website. One that visitors are willing to visit more than once, a website that gives your business and brand that edge you’re looking for. But what are the qualities you need to have on a great website?
Smart Print has all the answers and more listed below.
What Makes A Great Website?- Qualities Of A Great Website
1. Great and Functional Design, Easy to Use
Just like your prints, your website must be of the highest possible quality. This includes great visual aspects like designs and photographs, layouts and white space. Also, the site must work quickly and as expected with constant checks to remove broken links and expired offers.
In addition, your website must be easy to navigate. Don’t make your visitors hunt for details and information. Create obvious navigations that uses visual cues and layouts across the site. Finally, for the best user experience, create a website that satisfies people who are just looking through your website and people who want something specific.
2. Optimized for Mobile devices
Every great website has a great mobile version, and it is not about to change. In 2020, mobile devices users generated 50.81% of global web traffic. This accounts for a greater percentage of web users globally. Optimizing your website for mobile devices would help you capitalize on these numbers while improving your SEO rankings.
3. Clear Call to Actions (CTAs)
Call to actions are like arrows pointing visitors towards a goal. Clear, well scripted CTAs should be applied across the website. These call to actions should be relevant and compelling enough to get visitors to acknowledge them and “Click”.
4. Search Engines and Social Media Optimized
These optimizations make it easier for people to find your well-designed website. Search engine optimization helps grow organic traffic and increase conversions, these are the main goals of a website anyway.
In addition, optimizing for social web allows visitors to easily share your content across social media platforms. This is also a great strategy to drive traffic to your website, and we can bet your competition knows this too.
5. Quality Content
Put out only the best content on your website. The aim is to build brand authority while growing traffic and getting conversions. All of these are easily achievable with quality content. Hence, be intentional about the sort of content you put out, avoid jargons and use correct grammar.
Finally, don’t forget to include contact details on your website. It would be a classic faux pas to not add them. Follow this guide and your website would be pulling numbers in no time.
To get a website that has all these awesome characteristics, visit www.smartprint.ng and enjoy our offers on domain hosting and web design.
Stuck Wondering How To Choose A Domain Name? Smart Print Has The Solution
How much thought should go into picking a domain name? Well, we at Smart Print say a lot. Just like no one wants to end up with the wrong life partner, no business should have to make do with a wrong domain name. How then do you choose the right domain name that represents your brand and works wonders for your visibility in cyberspace?
We at Smart Print are passionate about businesses succeeding, so, here are a few tips and tools to help you pick the perfect domain name.
So, How Do You Choose A Domain Name for Your Business?
1. Choose A Domain Name That Has Keywords.
When choosing a domain name for your brand, it is imperative to choose one that has certain keywords or a keyword. A website with a keyword in its domain would make it easier to rank for that keyword (works wonders for SEO). Sadly, it is often difficult to find great domains with keywords that aren’t taken. However, with a little bit of creativity, you can easily combine your keyword with other words and make your domain unique.
A pro tip is to use synonyms of your chosen keyword or a domain name generator. These would make your website even more unique, brandable and memorable.
2. Your Domain Name Should Be Short and Easy.
No one wants a domain name or website has more than 3 words. An ideal length according to Datagenetics.com is 12 approximately characters. Choosing a short domain name makes it easier to remember and perfect for branding. Overall, professionals advice that domain names should be anywhere between 6-14 characters. Our website- smartprint.ng have only 10 characters.
In addition, your domain should be easy to type and spell. Think of all these popular brands- Facebook, google, amazon… They all have this in common- easy to spell and pronounce domains. A pro tip is to use the test of ten. Write down your chosen name and ask 10 people to pronounce and spell it. If a greater percentage struggle with this, then you need to change it.
3. Hyphens and Numbers Are An Absolute No!
They just make your domain name even harder to pronounce, spell and remember. Imagine some big brands with numbers or hyphens in their names, they probably would not have the success they have. Bottom line? Stick to letters at all cost.
4. Stick With .com Domains.
These domains are easier to remember and more familiar. Similarly, folks who are not tech-savvy can easily type in a .com domain (Most modern keyboards even have a .com button). However, if .com isn’t available, try .net or .org, but for the best results, a .com domain is always best.
5. Think Long Term.
Your domain is not something you can change overnight. So choose a domain name that would accommodate your present products and services as well as other products and services you plan on providing in the future. You do not want a domain name that’s too restrictive and indicative of a particular niche.
6. Double Check Your Chosen Name.
Always check to see if the domain name you’ve settled on is available on social media sites and if there are any trademarks registered to the name already. This would save you time and money that you would otherwise spend in rebranding and possible lawsuits.
Besides, it is one of branding best practices to have the same name across all your digital platforms. This helps build familiarity with clients and customers.
You could use easy tools like Knowem to search for available domain names across popular social media sites and the web.
Now that you know how, visit www.smartprint.ng to get web and domain hosting at sweet prices. Our services are premium and all-inclusive as we also offer web design and branding services too. We are your one-stop-shop for all your web needs.
